Senior Associate - MMD Influencer Planning

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

The Senior Associate – Influencer Content Planning will be instrumental in the execution and optimization of content/influencer marketing strategies, translating client needs into impactful campaigns. This role actively contributes to the growth of digital business for WPP Media agencies by applying established best practices, refining processes, and demonstrating increasing independence in campaign management and strategic input.

 

In three months:

• Have a comprehensive understanding and efficient execution of daily operations in digital content planning and implementation, with minimal errors and increasing self-sufficiency.
• Proactively foster and maintain effective internal relationships with key stakeholders, including agencies, finance teams, and media vendors/publishers, identifying opportunities for collaborative efficiency.
• Actively apply and advocate for agile principles in launching digital campaigns, including streamlined booking, implementation, and post-campaign processes, contributing to faster and more effective delivery.

In six months:

• Independently manage campaigns from inception to completion, consistently achieving defined objectives within determined campaign periods and proactively identifying and resolving potential roadblocks.
• Efficiently align the work processes of media vendors, publishers, and influencers with complex client needs, offering solutions to optimize campaign timelines, KPIs, and deliverables.
• Critically assess and provide constructive feedback on creatives and performance of branded content across various digital formats (e.g., articles, videos, infographics, social snacks), proposing data-backed enhancements for greater impact.

In 12 months:

• Demonstrate proficiency in advanced planning tools to develop sophisticated content strategies and lead the creation of comprehensive campaign proposals for complex digital content requirements, with decreasing supervision.
• Support initiatives and implement tangible workflow improvements, taking ownership of relevant project initiatives.
• Serve as a brand guardian, advising on strategic and creative requirements for digital campaigns to ensure brand integrity, consistency, and effectiveness across all platforms.
• Serve as a resource for junior team members, sharing operational best practices and providing initial guidance on campaign execution.

RESPONSIBILITIES OF THE ROLE:

• Analyze past campaign performance to extract actionable key learnings and translate them into data-driven recommendations for future annual strategic plans.
• Develop and refine strategic campaign calculations, ensuring alignment with client objectives and proactively suggesting optimizations within budget and performance parameters.
• Lead the development of comprehensive monthly/quarterly trends mining reports per brand, providing insightful analysis and strategic recommendations.
• Proactively manage daily client communication and expectations, ensuring high levels of client satisfaction and identifying opportunities for account growth.
• Prepare and present detailed weekly WIP updates to internal teams and clients, highlighting progress, challenges, and proposed solutions.
• Independently develop and optimize KOL (Key Opinion Leader) grids, negotiating effectively with creators/creator partner agencies to secure optimal pricing and fit against established benchmarks.
• Take initiative in testing and implementing new tools and practices, actively contributing to process innovation and efficiency within the department.
• May lead specific project initiatives or components of larger campaigns, demonstrating strong project management skills.

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