Digital Lead

Role summary and impact

The ideal candidate has a strong knowledge of the digital disciplines (search, display, video, mobile, social), is able to manage different campaign typologies (generally with awareness, performance, data driven), has a proven understanding of trafficking processes, biddable and programmatic, and previous experiences in media agencies.

A natural predilection for numbers, hands-on attitude, great curiosity and ability to get involved will complete the profile.

Key Responsibilities

• Oversee and optimize digital media planning processes, ensuring accuracy, efficiency, and timely delivery of strategic media plans.
• Manage and coordinate digital media resources, providing expert guidance, mentorship, and practical training to enhance team capabilities and performance.
• Serve as a strategic point of contact for key client stakeholders, understanding their evolving needs and translating them into effective digital media strategies and solutions.
• Monitor, analyze, and report on campaign performance, providing actionable insights for continuous optimization and strategic recommendations to clients.
• Drive pre and post-campaign analysis to identify opportunities for innovation, efficiency, and improved campaign outcomes, ensuring best practices are adopted.

 

Requirements

• Minimum of 5-7 years of progressive experience in Digital Media Planning, with a proven track record in a leadership or senior capacity.
• Demonstrated experience in strategic account management, fostering strong relationships with client media supervisors and managers.
• Previous experience working with performance-driven clients is a significant advantage.
• Deep expertise across various digital advertising platforms and technologies, including ad servers, analytics platforms, tag management systems, and retargeting solutions.
• Strong knowledge of biddable media, programmatic advertising, and performance marketing strategies is essential.
• Proactive in leveraging the current technological landscape, including a positive embrace of AI to foster digital transformation and process automation.
• Demonstrated ability to generate creative ideas, explore cutting-edge solutions, and think outside the box to drive continuous improvement.
• Approaching daily activities with effective strategies and targeted action plans, anticipating trends, and optimizing decisions with a long-term vision.
• Proven ability to inspire, guide, and develop teams responsibly, promoting individual growth towards shared objectives.
• Exceptional communication skills, capable of conveying complex messages clearly and influentially. Fosters an inclusive environment and works collaboratively to achieve common goals.
• Strong commitment to client success, promoting a culture of accountability to deliver extraordinary results and valuable solutions.
• Proven capabilities in managing complex projects, coordinating multiple stakeholders effectively, ensuring adherence to deadlines, and familiar with Agile methodologies.
• Highly adaptable, able to act quickly in dynamic environments, embrace new ideas and diverse perspectives, and actively pursue continuous learning and professional growth.
• Fluent in English, both written and verbal.
• Bachelor's degree in Marketing, Advertising, Business, or a related field, or equivalent professional experience/certifications.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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