Senior Director - Strategy

 

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Measures of success – Strategic Impact:

Audience Planning Rigor: Successful use of audience planning tools (TGI, GWI, YouGov, etc.) to create actionable, insight-led targeting strategies adopted across campaigns.

New initiatives: Adoption of at least 2–3 new media strategic recommendations that set benchmarks internally or within the category.

Cross-Functional Influence: Strategic media thinking embedded into marketing planning processes and recognized by leadership team

Process Excellence: Media planning, briefing, and evaluation processes are standardized, scalable, and adopted across teams or business units.

Responsibilities of the role:

• Operationalized audience-first planning using tools like TGI, GWI, YouGov, Comscore, or platform-specific dashboards.
• Deep understanding of media, audience tools & analysis across traditional & new-age platforms and ecosystems
• Creative thinker with strong analytical and project management skills
• Experience in consumer tech, FMCG or youth-driven brands is a plus
• 7-9 years of experience in media strategy, brand partnerships, or integrated marketing

 

Skills and Experience

• Ability to work under pressure
• Experience in tools like TGI, GWI, comScore, and AOP & scenario planning
• Strong ability to dissect complex brand, market, competitive, and internal data to build brand strategy and achieve brand goals
• Experience in Media & platforms
• Strong communication & presentation skills
• Presenting a compelling strategic narrative to diverse audiences: senior leadership, client teams, and external partners.
• Problem-Solving & Critical Thinking

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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