Associate - E-Commerce Planning

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Wavemaker:  

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together. 

General Description

The Associate - E-Commerce Planning supports the end-to-end planning and execution of e-commerce campaigns across on-platform and off-plat form channels. You will work closely with internal teams, external partners, and clients to ensure the timely and effective delivery of campaigns, while also contributing strategic insights to drive performance.

MEASURES OF SUCCESS

In three months:

• Understand the client’s business and independently respond to queries from client
• Independently develop and execute media plans based on campaign briefs
• Demonstrate cooperative spirit and leadership with team members

In six months:

• Familiarity with WPP Media tools to upscale quality of planning proposal
• Utilize comprehensive e-commerce knowledge base and synthesize information into ideas
• Present plan recommendations to client teams
• Support client requests – i.e. plan changes, budget changes, provide marketplace information
• Work with analytic partners to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met
• Participate in internal meetings with other departments and call on agency resources to strengthen ideas

 In 12 months:

• Foster a good working relationship across stakeholders to facilitate flawless execution of plans
• Establish and grow a strong relationship with the client through a demonstration of industry knowledge and of the client’s basic business issues / maintain client contact
• Steward relationship with outside agency partners
• Contribute to campaign post-mortems, quarterly reviews, and annual planning.
• Demonstrate understanding of financial processes related to campaign delivery and planning scope.

RESPONSIBILITIES OF THE ROLE:

• Support e-commerce campaigns from planning to execution, and track performance based on objective and targets
• Utilize comprehensive digital and ecommerce knowledge base and synthesize information into ideas
• Analyze performance to optimize day-to-day and deliver in-campaign and/or post- mortem reports
• Coordinate with internal teams for briefing, alignment, and execution of e-commerce campaigns, and manage meetings with other departments and call on agency resources to strengthen ideas
• Work with external partners to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

#LI-Promoted