Senior Director - Digital

 

• Become a recognized category expert in the 2-wheeler segment, leading strategic conversations across various platforms. 

• Grow your leadership style within an agency committed to nurturing talent. 

• Evangelize Tech innovation to build efficiencies 

• Work with all constituents of digital eco-system of Group M under one single roof, bring them together as one offering for the client 

• Introduce digital channels across media and get the ‘optimum’ performance media mix across existing clients 

• Lead the team of planners 

• Learn about effectively pitching 360 digital products to clients 

• Worked with a diverse team of media buyers and planners across 360-degree media and beyond 

• Be ready to lead and deliver reviews 

• Emerged as a coveted champion and go-to person on digital marketing solutions 

• Proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners        

Media Planning & Strategy 

• Work closely and in-depth with a team of digital planners, with the ability to guide on media planning with Platform depth 

• Strategic mindset considering audience deep dive, creating an approach note and bringing GroupM vertical offerings while stitching the final approach/presentation to client 

Client Success 

• Understand client objectives, category/competitive trends for various product categories 

• Ability to steer client review meetings on regular basis 

• Work towards delivering client delight and success by stitching all media offering including - Digital media, Offline media, content marketing, brand associations 

Manage Campaign Supervision Team 

• Manage and supervise a team of campaign supervisors 

• Must know platform nuances and details to lead a team of Supervisors efficiently 

• Guide the team on regular basis for Optimization of campaigns 

• Work with the Planning team delivering time to time reports, 

Campaign and business reporting 

• Work with the team of planners and reporting experts to build and deliver camping reports and Post Campaign analysis time to time 

• Have the foresight to tie back media delivery and reports with business objectives 

• Work on automation of reports with the automation experts in GroupM 

Team Management 

• Ability to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews. 

• Develop and strike partnership deals with key publishers and large affiliates 

• Minimum 10 years in digital media planning and buying 

• Excellent written and oral communication skills combined with outstanding presentation skills 

• Team management skills 

• Understanding of programmatic landscape viz. Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc.) – Preferred 

• Applied knowledge of 3rd party ad serving, website and tracking and associated technologies – Preferred 

• Intermediate to advanced analytical skills, specifically relating to performance data and metrics – Preferred 

• Strong interpersonal and communication skills 

• Problem-solving skills 

• Abreast with the latest technology that will affect digital advertising 

• Worked closely with publisher partners to elevate industry standards in-line with client needs. 

• Exposure to affiliate and programmatic technologies 

• People managing skills