Executive, Ad Operations

Role: Executive, Ad Operations.

 

About WPP Media

 

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

 

About WPP Media  

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.  

 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com  

 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:  

 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.  

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.  

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.  

 

Reporting of the role:

This role reports to: Ad Ops Lead             

 

Role Summary:

As an Executive, Ad Ops – you will support day-to-day Ad Operations for assigned accounts, aiding campaign planning, scheduling, implementation and tracking. This role involves managing relationships with third-party vendors and media teams to ensure the proper delivery of digital ad campaigns. You will be responsible for helping provide various tagging and technical recommendations internally.

 

What your day job looks like at WPP Media: 

 

• Set up campaigns, placements and creative assets through our in-house campaign management system (DCM), third-party ad serving partners, and publisher interfaces.
• Expand trafficking knowledge advancing from simple creative setups, encompassing standard desktop display, mobile, and 1x1 tracking, to more intricate creative setups, encompassing but not limited to video and dynamic creative.
• Monitor campaign delivery to ensure campaigns are running as expected and targeting objectives are met. Check daily reports, providing updates in team meetings, and providing troubleshooting support for trafficking issues related to creative and publisher implementation.
• Maintain regular checks and analysis of campaigns to ensure 100% accuracy.
• Liaison with the Account Management team ensuring a timely launch and correct campaign implementation; addressing any questions/issues that may arise.
• Present in internal team meetings and participate in client meetings on an ad hoc basis.
• Support senior team members on complex campaign setups and escalations to third party vendors when necessary
• Support senior team members on projects.

 

A bit about you:

 

• Computer literate with superior knowledge of Excel.
• Able and eager to learn new concepts.
• Diligent with a strong attention to detail.
• A self-starter with the ability to manage your own workload.
• Able to multitask, prioritise and manage expectations.
• Strong quantitative, analytical and problem-solving skills.
• An active interest in everything digital, ideally with an understanding of online advertising industry trends.
• Excellent verbal and written communication skills.
• Experience of working with Campaign Manager 360, Sizmek, AdForm, Flashtalking and/or third-party ad servers would be a distinct advantage.

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