Manager, Social

1397 – Manager, Social

Role Summary and Impact

Wavemaker:

Wavemaker, part of WPP, positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

The Paid Social Account Manager is responsible for the successful delivery, optimisation, and growth of paid social campaigns across WPP Media clients. This role owns day‑to‑day client relationships, leads campaign activation, and manages junior team members while ensuring best‑in‑class performance and service.

The Account Manager plays a critical role in translating client objectives into effective paid social strategies, driving performance through platform expertise, and embedding WPP Media’s ways of working across all activity.

Key Responsibilities:

Client Leadership & Account Management

• Act as the day‑to‑day client contact for paid social activity, building strong and trusted relationships.
• Lead regular status calls, performance reviews, and campaign readouts with clear and confident communication.
• Translate client briefs and business objectives into effective paid social strategies and activation plans.
• Manage client expectations, timelines, budgets, and deliverables across all campaigns.

Paid Social Strategy & Activation

• Lead the setup, activation, and ongoing optimisation of paid social campaigns across platforms such as Meta, TikTok, Snapchat, Pinterest, LinkedIn, and X.
• Own budget management, pacing, and optimisation strategies to ensure campaigns deliver against agreed KPIs.
• Develop audience, creative, and testing strategies to continuously improve performance.
• Apply platform best practices and governance standards across all activity.

Performance & Reporting

• Oversee the production of high‑quality performance reports that clearly articulate results, insights, and recommendations.
• Analyse campaign data to identify trends, opportunities, and risks, and proactively act on findings.
• Present performance summaries and strategic recommendations to clients with confidence and clarity.
• Ensure accurate tracking, documentation, and financial reconciliation across accounts.

Team Management & Collaboration

• Line manage, mentor, and support Account Executives and/or Senior Executives, ensuring high standards of delivery.
• Delegate effectively while maintaining oversight of campaign quality and performance.
• Work closely with planning, creative, data, and analytics teams to deliver integrated solutions.
• Contribute to knowledge sharing and best‑practice development within the Paid Social team.

Skills and Experience

Essential

• Proven experience managing paid social campaigns within an agency or performance marketing environment.
• Hands‑on expertise across major paid social platforms, particularly Meta and TikTok.
• Strong understanding of performance metrics, optimisation levers, and testing frameworks.
• Excellent client communication and stakeholder management skills.
• Ability to manage multiple workstreams, deadlines, and budgets effectively.

Desirable

• Experience line‑managing or mentoring junior team members.
• Platform certifications (Meta, TikTok, etc.).
• Experience working with large or complex client accounts.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

 

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