Digital Performance Lead, Media Management & Delivery

1379 - Digital Performance Lead 

Role Summary and Impact: 

We are searching for a highly skilled and results-driven Digital Performance Lead to elevate the digital marketing impact for our prestigious client. This pivotal role will be responsible for leading the strategy, execution and optimization of all performance-driven digital campaigns, ensuring they consistently exceed KPIs and deliver exceptional ROI. Leveraging WPP Open, you will harness cutting-edge AI, data and technology to create hyper-personalised and immersive digital experiences that drive customer acquisition, engagement and conversion for our client’s luxury brands. The Digital Performance Lead will mentor a team, foster innovation and act as a key advisor to clients and internal stakeholders on all aspects of digital performance media. 

Key Responsibilities: 

 Digital Performance Strategy & Leadership: 

• Develop and lead the overall digital performance strategy for our client, aligning with brand objectives, sales targets and market trends. 

• Identify and implement innovative digital media solutions across paid search, paid social, programmatic display, video and other emerging performance channels. 

• Utilize advanced analytics and WPP Open insights to uncover growth opportunities, optimize campaign performance and maximize media effectiveness. 

Campaign Execution & Optimization: 

• Oversee the planning, setup, launch and continuous optimization of all digital performance campaigns, ensuring flawless execution and adherence to best practices. 

• Manage significant digital media budgets, ensuring optimal allocation and efficient spending to achieve campaign goals and maintain profitability. 

• Implement robust A/B testing frameworks, creative optimization strategies and landing page best practices to continuously improve campaign results. 

Data Analysis & Reporting: 

• Establish comprehensive reporting frameworks and dashboards to provide transparent, accurate and timely insights on digital campaign performance. 

• Conduct in-depth data analysis, identifying key trends, patterns and actionable recommendations to inform future strategy and budget allocation. 

• Present performance results and strategic recommendations clearly and persuasively to clients and internal leadership. 

Team Management & Development: 

• Lead, mentor and develop a team of digital performance specialists, fostering a culture of continuous learning, innovation and high performance. 

• Ensure the team is proficient in the latest digital tools, platforms and methodologies, including WPP Open’s integrated capabilities. 

• Allocate resources effectively to meet client deliverables and internal deadlines. 

Stakeholder Collaboration: 

• Collaborate closely with internal strategy, creative, analytics and account teams to ensure seamless integration of digital performance initiatives. 

• Build strong relationships with key ad platform representatives (Google, Meta, etc.) and technology partners to ensure access to beta features and best-in-class support. 

Skills and Experience: 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Required Qualifications: 

• Significant, relevant and progressive experience in digital performance marketing, with a proven track record of driving measurable results for large, complex clients 

• Expert-level proficiency in managing campaigns across major digital advertising platforms (e.g. Google Ads, SA360, Meta Business Manager, DV360, Amazon Ads). 

• Deep understanding of ad-tech and mar-tech ecosystems, including DMPs, CDPs, attribution models and measurement methodologies. 

• Strong analytical skills, with extensive experience in web analytics platforms (e.g. Google Analytics 4) and data visualization tools (e.g. Tableau, Power BI). 

• Demonstrated experience in leading and mentoring a team of digital specialists. 

• Exceptional communication, presentation and interpersonal skills, with the ability to clearly articulate complex digital strategies and performance results to diverse audiences. 

• Strong commercial acumen and experience managing significant digital media budgets. 

• Google Ads Search & Display Certifications required. Meta Blueprint Certifications, SA360, DV360 and other relevant platform certifications highly preferred. 

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