Manager, SEO (AI Search)

WPP Media

Job Title: Manager, SEO (AI Search)

Reports To: Director, SEO

Function: Media Management & Delivery

Location: Hong Kong

 

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

 

Role Summary and Impact

WPP Media Hong Kong is seeking a Manager, SEO to join our team. This role is responsible for leading impactful SEO strategies for high-profile clients, where your expertise will directly translate into significant, measurable results and tangible business growth. You will be instrumental in the effective delivery of client SEO services, contributing to projects, and playing a key role in building and evolving our next-generation SEO offerings for the AI-search era.

 

Core Responsibilities:

• SEO Strategy & Execution: Take full ownership of existing SEO projects, ensuring smooth execution and the effective delivery of client services to drive measurable growth and exceed client expectations.
• Agency Partnership: Act as an evangelist for the complete SEO offering within our agencies. Build and maintain strong relationships with key stakeholders to ensure the delivery of existing business, maintain quality, and support new business acquisition.
• Technical SEO & Content: Serve as a knowledge owner for SEO and AI Search. Conduct complex website audits and oversee content creation and optimization in both Chinese and English.
• Innovation & Development: Support the further development of SEO as a discrete offering. Contribute to enhancing our proprietary SEO tools and product suite to complement our media and paid advertising solutions, including the integration of AI into SEO workflows.
• Sales & Operations: Refine the sales proposition and support processes for delivery. Assist the Director, SEO in creating sales proposals, support RFPs, and identify upsell and cross-sell opportunities.
• Team Leadership: Train, manage, mentor, and develop direct reports to ensure they are successful in their roles and grow in their careers.

 

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

 

Required Skills & Experience:

• 5-6 years of extensive experience in core SEO.
• Strong technical SEO foundation with experience in conducting complex website audits.
• Proven experience in content creation and optimization in both Chinese and English.
• Comfortable handling large amounts of data and able to effectively visualize data into clear insights.
• A strategic thinker who sees the big picture, yet pays attention to detail and takes pride in accuracy.
• A resourceful and continuous learner.
• Fluency in spoken and written English and Cantonese (Traditional/Simplified).

 

Desired Skills & Experience:

• Experience leveraging SEO and AI tools to track performance and streamline workflows.
• Strong understanding of JavaScript, CSS, and HTML and their impact on page performance and content delivery.
• Experience using SEO tools such as SEMRush, Ahrefs, ScreamingFrog, etc.
• Knowledge of Python or SQL is preferable but not essential.
• Experience in the APAC region.

 

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.