GOC | Paid Search (SEM), Senior Manager

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Role Summary and Impact 

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for Paid Search (SEM), Senior Manager, who will:

• Develop strong relationships with counterparts in GroupM regional teams (Europe, U.S., Asia)
• Lead the training and growth of your local Search team
• Enforce Search best practices with a focus on platform expertise, consistency, and quality of work delivery
• Be accountable for consistent work delivery to GroupM regional teams by ensuring a high quality of output
• Serve as point of escalation for your channel and take ownership of resolving challenges
• Provide career development and coaching for your Search team
• Line manage 2-5 direct reports
• Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done
• Present strong and effective communication across all levels 

 Skills and Experience 

If this opportunity looks right for you, we are looking for candidates who have:  

• Experience & Scale: A minimum of 7-8 years in Paid Search, with at least 3 years in a leadership role within a network agency environment. Proven track record of overseeing enterprise-level clients with multi-million budgets.
• Leadership Structure: Experience not just in managing teams, but managing other managers/team leads (structure of 10+ FTEs). Ability to drive career development plans, retention strategies, and resource allocation.
• Operational Excellence: Demonstrated success in designing and implementing operational workflows for centralized hubs. Experience in driving efficiency through automation, scripting, or AI-based solutions to improve efficiency.
• Tech Stack Mastery: Advanced expertise in the full Google Marketing Platform stack (SA360, Google Ads, GA4) is a must. Familiarity with other media platforms, media planning principles or feed management tools is a strong plus.
• Stakeholder Management: Exceptional capability in managing relationships with global stakeholders (Client Leads, Local Markets). Experience in handling escalations, negotiating scope of work (SOW), and managing expectations in a matrix organization.
• Strategic & Analytical: Ability to translate raw data into business-critical insights. Experience in auditing accounts for quality assurance and identifying growth opportunities to maximize client investment.
• Communication: Fluent English is non-negotiable. Strong presentation skills – ability to explain complex technical issues to non-technical senior stakeholders.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, medical care & sports card in Medicover, funding for English language learning, employee mental health awareness day, and more.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We are committed to offering equal opportunities to all employees, which is why we only establish collaborations based on employment contracts. 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office two days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

 

Following a detailed review of all applications, we will contact those candidates whose qualifications and stated terms of cooperation most closely align the objectives of our recruitment process.

 

The controller of your personal data is the WPP Media Poland sp. z o.o.The personal data you provide will be processed for the purpose of the recruitment process.  By providing us with personal data beyond the scope required by the Labour Code, you consent to the processing of such data for the purposes of the recruitment process.  Consent may be withdrawn at any time. Withdrawal of consent does not affect the lawfulness of the processing carried out prior to its withdrawal. For evidence purposes, please withdraw your consent in writing or by email to [email protected].