Executive Connection Planning

Planning Executive – Paid Media & Performance

Responsible for developing integrated, data-led media plans that translate business objectives into clear channel strategies. Planner plays a critical role in balancing brand and performance, aligning multiple stakeholders, and ensuring plans are grounded in insight, feasibility, and effectiveness.

Key Responsibilities

1. Media & Communication Planning

• Develop full-funnel media plans across channels (Search, Social, Display, Video, OOH, Retail Media)
• Translate business objectives into clear channel roles, budget splits, and phasing
• Support planning for both always-on activity and key launch moments

1. Data-Led Strategy & Insights

• Use performance data, audience insights, and market signals to inform planning decisions
• Interpret dashboards and reports to identify what’s working, what’s not, and why
• Support optimization and re-planning based on learnings and results

1. Key Account Nuances

• Plan across multiple product categories and price tiers 
• Balance brand metrics and performance KPIs (awareness, consideration, ROAS, CPA)
• Factor in e-commerce, app, and retail touchpoints within the media plan
• Support planning around high-frequency launches, promos, and seasonal moments

1. Cross-Team Collaboration

• Work closely with platform, performance, analytics teams to ensure plans are executable
• Align planning outputs with operational realities (budget, timelines, platform constraints)
• Support planning manager/ Group heads in client presentations and discussions

1. Client & Stakeholder Support

• Prepare planning decks, rationale, and responses to client briefs
• Confidently explain planning logic, channel roles, and investment decisions
• Support ongoing plan reviews and performance discussions

Key Capabilities & Skills

• Strong understanding of media planning fundamentals
• Comfortable working with data, reports, and performance metrics
• Ability to connect business objectives, media strategy, channel execution
• Structured thinking with attention to detail
• Adaptable and able to manage multiple priorities in fast-paced environments

Basic Requirements

• 1-3 years of experience in media planning, strategy, or integrated planning
• Experience planning across digital channels (Search, Social, Display, Video)
• Exposure to large or complex advertiser accounts preferred
• Strong PowerPoint and Excel / Google Sheets skills
• Bachelor’s degree required

 

About WPP Media

WPP Media is WPP’s global media collective, bringing together world-class media agencies, talent, and capabilities. We partner with clients to unlock growth by combining strategic thinking, creativity, and performance-driven media solutions.

At WPP Media, our people and culture are at the heart of everything we do. We believe in strong collaboration, trust, and continuous growth to deliver exceptional results for our clients and meaningful experiences for our teams.

Our Core Values

• We're Open: we build trust and enhance understanding by working collaboratively - across our teams, clients, and partners.
• We're Optimistic: we adopt a growth mindset throughout our business, embracing change to unlock our collective potential.
• We're Extraordinary: in pursuit of innovation and growth, we push boundaries and challenge ordinary thinking and the status quo.