Social & Influencer Group Director

Group Social + Influence Director 

In today’s entertainment economy, influence is currency, making social and content creators the new media powerhouses. At WPP Media, we have a dedicated Social, Content and Influencer Marketing capability, designed to help brands authentically connect with audiences through the voices they trust most.

Our approach is rooted in creativity, data intelligence, and cultural fluency. We craft strategic partnerships that drive measurable impact, spark conversation, and build long-term brand equity.

Our capability offers clients:

• End-to-end social and creator campaign management from strategy to reporting
• Access to a diverse and vetted creator network
• Advanced data and performance analytics
• Global reach with local market expertise

Whether clients are launching a product, shifting perception, or scaling brand love, INFLUENCE^® by WPP Media is built to deliver results—authentically, creatively, and at scale.

Welcome to the future of INFLUENCE^®. Let’s create something extraordinary.

Overview of the role:

As Group Director, you will lead and define the overarching vision and strategy for all influencer marketing initiatives across the agency, ensuring our INFLUENCE® capability remains at the forefront of the creator economy. You will be directly responsible for the end-to-end P&L of the entire INFLUENCE® offering for the agency, driving aggressive revenue growth, securing significant new business, and fostering unwavering client retention across the agency's client portfolio.

This is a pivotal senior leadership position requiring a visionary strategist with exceptional commercial acumen, creative instinct, and a deep, authoritative understanding of the ever-evolving creator economy. You will inspire and empower a high-performing team, oversee and elevate the full lifecycle of campaigns from insight-led strategy through to flawless execution and meaningful measurement, and critically, act as a central pillar for collaboration and advocacy for INFLUENCE® across client's wider agency villages.

As a trusted advisor to senior clients, you’ll translate bold ambitions into powerful, results-driven influencer strategies that deliver real business impact and cultural relevance, consistently exceeding client expectations and cementing our reputation as an industry leader. You’ll foster a culture of excellence and innovation, ensuring every initiative is data-informed, culturally attuned, and executed to the highest standard.

• Strategic Leadership & Vision
• P&L Ownership & Revenue Generation
• New Business & Growth Development
• Client Portfolio Growth & Retention
• Cross-Agency Collaboration & Advocacy
• Best-in-Class Delivery Oversight
• Team Leadership & Development
• Innovation & Thought Leadership
• Data-Driven Optimization & ROI

Skills You Bring: 

Experience:

• Experience in influencer marketing and social, with a significant portion in a leadership capacity.
• Proven track record of managing an end-to-end P&L for a significant business unit, consistently achieving revenue targets, and driving aggressive new business growth within an agency environment.
• Extensive experience in strategically leading, mentoring, and scaling high-performing teams of influencer marketing specialists.
• Demonstrated success in developing and executing large-scale, multi-platform, global-reaching influencer campaigns for diverse, enterprise-level clients.
• Experience working effectively within a complex, matrixed, or multi-agency organizational structure, fostering collaboration and driving integrated solutions.

Skills:

• Exceptional business development, negotiation, and C-suite level client relationship management skills. Deep, strategic understanding of financial metrics, P&L management, and commercial modelling.
• Master-level knowledge of the global creator economy, including emerging trends, platform nuances, evolving content strategies, and critical regulatory compliance.
• Proven ability to inspire, develop, and manage a diverse team, fostering a culture of excellence, accountability, and continuous professional growth.
• Outstanding written and verbal communication skills, with the ability to articulate complex strategies persuasively to C-suite clients, internal senior stakeholders across agency villages, and large audiences.
• Expert in advanced data analysis, comprehensive ROI measurement, and translating complex insights into actionable, high-impact strategies. Proficient with industry-leading influencer marketing platforms and analytics tools.
• Highly developed program and project management skills, with a focus on process optimization, rigorous quality assurance, risk management, and large-scale delivery.

Key Attributes:

• A proactive, entrepreneurial self-starter with a relentless passion for driving growth and innovation in the influencer space.
• Highly adaptable, resilient, and thrives in a fast-paced, constantly evolving industry and dynamic agency environment.
• Unwavering commitment to ethical practices, brand safety, and transparency in all influencer engagements.
• A truly collaborative and influential leader who can build strong relationships, foster consensus, and drive initiatives across diverse departments and with external partners at a senior level.

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. At WPP Media, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience!

Apply now and share your CV via the link! 

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