• Develop and execute a growth strategy for the user side, drive both acquisition and retention for assigned projects, encompassing various levers such as marketing, promotions, optimization;
• Define and measure key performance metrics and use data insights to drive decision-making and optimize business performance; 
• Define and manage budget allocation between promo cost and media mix that best suits business objectives, across both in-app and external channels;
• Utilize data analytics to optimize promotional programs and communication messages based on user behaviors, achieving cost reduction while increasing user growth; 
• Work closely with cross-functional teams including marketing, product, tech, data, AI-ML, operations, customer service and even other business units among the company to deliver product enhancements that align with the growth strategy; 
• Conduct market research and stay up-to-date with industry trends to identify new growth opportunities and initiatives; 
• Build and maintain relationships with external partners and vendors to support growth initiatives; 
• Mentor and coach junior team members to develop their skills and knowledge.

• Hunger to drive action and impact;
• Strong intuition about user and product experience;
• Strong analytical skills; extensive experience in user research, insights search, and building marketing campaigns;
• At least 5-7 years of experience in relevant fields such as Growth, Product Marketing, Business Analytics or User Insights;
• Strong interpersonal skill; able to manage stakeholders and drive for results; 
• Demonstrated ability to lead teams and drive results; 
• Experience in developing and executing successful growth strategies for consumer-facing mobile products; 
• Bachelor’s degree in Marketing, Data, Business or Finance.

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