Head of Growth/Director of Performance Marketing

About Weevu

Weevu is the “Uber of Live Streaming” — a two-sided global marketplace connecting viewers who want livestreams from specific locations with locals on the ground who can stream them instantly.

Launching January 2026.
$2M+ invested over the last 24 months.
Built for 150+ countries, spanning both high-income viewer markets and global streamer supply.

We’re preparing for one of the most complex multi-market app launches in consumer tech: simultaneous UA for two different audiences, 60+ language variants, cross-platform funnel measurement, and aggressive CPI targets.

To meet this challenge, we’re hiring a full-time in-house performance marketing leader to own global user acquisition end-to-end.

Role: Head of Growth / Performance Marketing

Type: Full-time

Location: Remote
Compensation: $85K base + $30K performance bonuses
Total Year 1: ~$115K

This is a rare opportunity for a strong mid-level buyer at a top agency who’s hitting ceilings, running 30 accounts at once, and ready for full ownership of one product — with real equity and control.

What You’ll Own

Paid Social Strategy & Execution

Build and scale multi-country Meta campaigns across 150+ markets.
Architect targeting for both sides of the marketplace (viewers + streamers).
Consolidate structure to maximize algorithmic learning and reduce fragmentation.
Hit and maintain CPI, CAC, and activation KPIs for launch.

Creative Testing & Direction

Run A/B and multivariate testing frameworks.
Work with creative resources to develop new hooks, storylines, formats, and short-form edits.
Localize 60+ variations using our base creative (voiceover-first localization strategy).

Analytics & Attribution

Build and maintain event funnels across iOS/Android (install → signup → request → stream completed).
Optimize with CAPI, pixel configurations, and cross-platform tracking.
Report test learnings, scaling opportunities, CPI trends, and cohort insights.

Scaling & Growth Ops

Scale spend while maintaining efficiency (initial $30K+/month).

Lead budgeting, pacing, forecasting, and country prioritization.

Develop launch playbooks and continuous optimization systems.

Ideal Candidate

You are currently:

22–26, mid-level at a top agency (Power Digital, Tinuiti, Wpromote, MuteSix, Common Thread, Bamboo, Brainlabs, NoGood, etc.).
Managing ~$300K–$1M/month but stuck between senior buyer and strategist roles.
Strong quantitative thinker with competitive drive (ex-athletes, gamers, analysts do well here).
Want more autonomy, more ownership, fewer internal layers, and equity upside.
Ready to run one product instead of 30.

Required Skills

Meta Ads Manager expert
Strong understanding of algorithm-friendly account structures
Ability to design and run fast-iteration creative testing
Solid measurement instincts (iOS ATT, funnel visibility, attribution)
Capable of turning data into strategy and strategy into execution

Compensation & Benefits

$85K base + realistic $30K bonuses
0.5% equity over 4 years (with potential future value in the mid-six to seven figures)
Full remote and results-only culture
$2–3K annual learning budget
Full equipment setup
$500/month Weevu platform credit
Title flexibility: Head of Growth or Director of Performance Marketing

Why This Role Exists

We evaluated agencies and consultants. The conclusion was clear: launch is too critical for shared attention.

What we need is:

One person all-in,
Full ownership,
Full accountability,
Zero divided client load.

This role isn’t “manage campaigns.” It’s own the growth engine of a global marketplace from day one.

How to Apply

Submit your LinkedIn profile or resume and a short Loom (3–5 minutes) explaining:

Your experience running budgets at scale
Your best-performing campaign structure and why it worked
Your approach to creative iteration
A growth challenge you solved and the outcome

#J-18808-Ljbffr