Senior Digital Marketing & Automation Lead

1. Performance Marketing Execution

- Develop, execute, and optimize paid digital campaigns across platforms such as Google Ads, Facebook Ads, TikTok Ads, Zalo Ads, and other relevant channels

- Manage and strategically allocate advertising budgets to achieve KPIs (CPA, CPL, ROAS, Revenue)

- Conduct advanced A/B testing on creatives, audience segments, and funnel structures

- Optimize campaigns for...