Insights & Analytics Senior Associate

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As an Insights & Analytics Senior Associate, your primary mission is to guarantee the integrity, flow, and visualization of marketing data. This is achieved by technically implementing measurement architectures and automating processes to transform raw data from diverse platforms into dynamic reporting ecosystems and high-impact dashboards. The role involves executing technical measurement plans, configuring tagging and conversion pixels to ensure data traceability. Furthermore, you will maintain ETL processes to integrate data signals into data warehouses, aiming to reduce report update times. A key aspect is developing strategic, integrated dashboards for multichannel performance comparison, delivering interactive and valuable insights to clients. Ultimately, through processing large datasets to identify trends, anomalies, and optimization opportunities, this role generates crucial findings that directly impact the efficiency of marketing campaigns and the overall client business.

Skills and Experience:

• Minimum 2 years of professional experience.
• Advanced proficiency in SQL, Python, and Cloud environments (e.g., GCP/AWS).
• Deep knowledge of GA4, GTM, and ad-tech platforms.
• High proficiency in dashboarding tools (Looker Studio, Power BI).
• Experience in technical measurement architecture, ETL, and strategic dashboard development.
• Ability to analyze large datasets to identify trends and optimization opportunities.
• Extreme attention to detail and strong teamwork skills (agile methodologies preferred).
• Background in Engineering (Systems, Industrial, Data), Statistics, or Mathematics.
• Desired certifications in GA4, Cloud (GCP/AWS), or visualization tools.

 

Soft Skills:

• Assertive communication to translate technical concepts into business language.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.