Performance Manager

1361 - Performance Manager

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

ABOUT WPP & OPENDOOR

At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.

OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.

The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.

OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.

By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.

ABOUT THE ROLE

We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Performance Planning Manager. This is a Full-time position based in London. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across the Leo business, their new Satellite broadband offering.

RESPONSIBILITIES

Media planning:

• Have an in-depth understanding of media channels including where, when and how to use them based on the client brief.
• Have a skilled knowledge of industry media planning tools and be able to train other team members.
• Have a skilled understanding of industry best practices and planning theory.
• Develop a fundamental knowledge of OpenDoor Purchase Journey thinking and Provocative Planning Philosophy.

Campaign management:

• Ownership of campaign activity including briefing teams, collating response, managing client’s deliverables, and ensuring accuracy across all workstreams.
• Work closely with the planning and activation hub team, based in Warsaw to ensure the day-to-day account is run efficiently and effectively.
• Be able to bring in specialist teams where needed to work on briefs and client questions.
• Ensure financial management processes are always excellent and met in a timely manner.

Effective communication:

• Become a trusted main day-to-day contact for junior clients, learning their business and ways of working. Ensuring that all requests & queries are answered with accuracy and in a timely manner.
• Support in managing a Planning Executive to ensure they are on track with daily tasks, mentor and challenge them with new projects to develop their career.
• Have a proactive problem-solving mindset but know when to flag any issues or concerns with Planning Director.
• Contribute to a culture of innovation by exploring new technologies and approaches to marketing challenges
• Utilize WPP Open and other cutting-edge tools to track campaign performance and identify optimization opportunities.
• Work with the Performance Director to create macro strategy around key performance variables which should be incorporated in implementational (channel) planning
• Interrogate historic performance data (where available) to determine or optimise the existing opportunity and key variables which might drive ROI (e.g. day of week, frequency, messaging, pricing, targeting options)
• Work with the Measurement lead and Performance Director to develop and implement correct measurement framework allowing us to determine success and provide data for optimisation (e.g. attribution, econometrics)
• Take ownership of the media plan which contains core ROI media solutions, with in-built variable tests to ensure there is always a “test and learn” strategy in place

QUALIFICATIONS

• Develops breadth and depth of industry understanding. Becomes confident using tools, technology, techniques and systems and is able to train others.
• Comfortable presenting both directly from platform (OS, Architect etc) and developing a story from data but delivered outside of platform (Telmar etc).
• Can confidently answer client questions and liaise with internal teams on best solutions to use.
• Delivers accurate reports with value-added insights and actionable findings to improve campaign performance. 
• Be accountable for the ongoing management of campaign budgets.  E.g finance reconciliations.
• Bachelor's degree and experience in working in an agency environment, ideally having worked from Exec upwards so as to understand all elements needed to deliver an effective campaign.
• Very detail orientated and experience in managing multiple agencies and stakeholders
• Strong communication skills, influencing skills and focus on delivering high service levels
• Planning and execution experience of key ROI digital media, including (but not exclusive to) CTV, video, display, search, social and affiliates
• Technology experience in order to maximise digital capabilities to drive ROI (Dynamic creative; re-targeting; DMP/DSP; ad server, UTM, site analytics understanding)

BONUS POINTS

• Teaches others the importance of accuracy and thoroughness so that sufficiently detailed information is logged correctly.
• Experience in building reports and using data visualization programs such as PowerBI
• Experience with e-commerce marketing
• Experience in B2C marketing
• Familiarity with data visualization tools and techniques.
• Understanding of Amazon's various business lines and target audiences.

BENEFITS OF OPENDOOR

• Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
• Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
• Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
• Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
• Global Impact: Be part of a team that is shaping the future of marketing on a global scale.