Lead Product Marketing Director – Remote - Jobgether

Job description

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Product Marketing and Strategy Director. In this pivotal role, you will leverage generative AI to shape how products are positioned and marketed within the social good sector. Your efforts will directly influence the narrative that connects our innovative offerings with the needs of clients and end-users. As a key player, you will own critical elements of market engagement, including buyer personas and pricing strategies. Expect to engage deeply with stakeholders to ensure the resonance of our product offerings, contributing meaningfully to our mission of enhancing social impact across various sectors.

Accountabilities

Define and own the voice of our products in the market, creating compelling narratives.
Be the source of truth for buyer personas, market sizing, packaging, and pricing.
Engage directly with customers to refine positioning and validate value delivery.
Partner with Product teams to influence positioning and pricing of AI capabilities.
Conduct market research and analysis to guide go-to‑market strategies.
Build strong relationships with customers, integrating their feedback into our offerings.
Lead cross‑functional efforts in pricing and packaging reviews.

Requirements

Experience with generative AI tools and a passion for social impact.
Proven ability to craft compelling marketing narratives and strategies.
Strong analytical skills, with proficiency in market research and pricing strategy.
Experience conducting buyer persona research and customer interviews.
Ability to translate complex information into accessible messaging.
Demonstrated experience in engaging with diverse stakeholders.

Benefits