Vice President, Product Marketing (Remote in U.S.)

How You’ll Make An Impact

As the Vice President, Product Marketing, you will lead the global product marketing function, driving the positioning, launch, and adoption of USGBC and GBCI’s products and services— including LEED, TRUE, SITES, and membership offerings.

In this role, you will define how our products are brought to market—ensuring clear value propositions, strong market alignment, and measurable business impact. You will play a critical role in connecting Product and Growth teams to ensure our offerings resonate with target audiences and drive adoption at scale. Reporting to the SVP, Marketing and Communications, you will build and lead a high‑performing product marketing team and partner closely with Product Management, Growth, and Sales to deliver effective go‑to‑market strategies that support organizational growth and mission impact.

Key Responsibilities

• Lead global product marketing strategy across the full product lifecycle—from concept through launch, growth, and sunset.
• Build and scale a high‑performing product marketing team, establishing best practices, structure, and operating rhythms.
• Develop and oversee Marketing Requirements Documents (MRDs), product positioning, and competitive analysis to inform go‑to‑market strategies.
• Define clear value propositions, messaging frameworks, and positioning strategies based on market insights and customer needs.
• Partner with Product teams to translate product strategy into market‑ready narratives and launch plans.
• Lead go‑to‑market execution, including pricing, packaging, distribution channels, and integrated campaign strategies.
• Develop and deliver sales enablement tools (eg decks, battle cards, messaging guides) to support pipeline generation and revenue growth.
• Conduct and leverage market research, customer insights, and competitive intelligence to inform strategy and product development.
• Establish and track performance metrics to measure product marketing effectiveness and continuously optimise campaigns.
• Ensure consistent and compelling product messaging across all channels and touchpoints.
• Partner cross‑functionally with Growth, Sales, Communications, and external partners to drive coordinated campaign execution.
• Capture and integrate market feedback to influence product innovation and continuous improvement.

Required Qualifications

Experience

• 15+ years of marketing experience, including 10+ years in product marketing leadership roles.
• Proven success leading end‑to‑end product launches and scaling products in competitive, global markets.
• Experience in sustainability, green building, real estate, SaaS, or mission‑driven organizations preferred.
• Demonstrated experience building and leading global teams across multiple regions and time zones.
• Experience working within a global product organisation (preferably $75M+ revenue scale).

Education

• Bachelor’s degree in Marketing, Communications, Business, or related field required.
• MBA or advanced degree preferred.

Technology / System(s)

• CRM platforms (eg Salesforce, HubSpot, Marketo).
• Marketing analytics and reporting tools.
• Familiarity with Agile or Lean product development methodologies.

Skills

• Product positioning and go‑to‑market strategy expertise.
• Strong analytical and strategic thinking capabilities.
• Cross‑functional leadership and stakeholder management.
• Exceptional communication, storytelling, and presentation skills.
• Ability to translate complex product concepts into clear, compelling messaging.
• Strong organisational and team leadership capabilities.

Benefits

Final compensation and benefits will be confirmed at the time of offer and may vary based on factors such as internal equity, relevant experience, qualifications, and employment status. Please note that salary negotiations will not extend beyond the top of the internal salary range.

• Competitive compensation
• 401(k) with employer matching
• Professional development reimbursement
• Health care plan through Cigna (medical, dental, vision, prescription drugs). USGBC covers 100% of premiums and an HRA to assist in reaching in‑network medical deductible (individual $300 / family $600 upfront, thereafter HRA processes payments).
• Generous paid time off (12 paid holidays, 9 paid personal sick days and, based on career level, 2 to 3 weeks PTO), including a full week off between Christmas and New Year’s.
• 6 weeks paid renewal leave after 7 years of continuous service.

Logistics

Location: This position is remote in the U.S.

Work Schedule: Monday–Friday, 9:00 AM–5:30 PM in candidate’s time zone.

Travel: 10%–20% global and domestic travel.

EEO Statement

The U.S. Green Building Council is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, national‑origin, age, sexual orientation, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law.

About Us

U.S. Green Building Council (USGBC) is a mission‑driven nonprofit dedicated to accelerating and scaling the transformation of the built environment. Through LEED—the world’s most widely used green‑building rating system—and initiatives like Greenbuild, the Center for Green Schools and advocacy, USGBC empowers professionals to drive market transformation that advances human and environmental health, climate resilience, and equity. Green Business Certification Inc. (GBCI) is the world’s leading sustainability and health certification and credentialing body, independently recognising excellence in performance. GBCI administers project certifications and professional credentials and certificates including LEED, PERFORM, SITES, and TRUE Zero Waste. We are proud to be globally recognised for our leadership in green building, environmental performance, and sustainable development.

Our Global Impact

• Over 120,000 LEED‑certified commercial projects worldwide
• Millions of square feet of certified healthy, efficient, low‑carbon space
• Recognition in 180+ countries for innovation in green building and business practices

Why Join Us?

• A purpose‑driven, inclusive culture
• Opportunities to grow your career and take ownership of meaningful work
• A chance to make a measurable impact on global sustainability efforts
• We’re seeking team members who thrive in collaborative environments, are committed to excellence, and want to build lasting partnerships that drive change in the built environment.

Meet Our Leaders

• U.S. Green Building Council leaders
• Green Business Certification Inc. leaders

Culture and Values Statement

Working together, each of us advances our mission by respecting all voices, trusting and supporting one another, excelling through collaboration and accountability, and continuously improving ourselves and our organisation.

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